Our mission

Founded in 2016 by Amy Williams and Daniel Winterstein, we are series A, VC backed, and on a mission to harness the massive potential of global advertising and make it an industry that we’re all proud to be a part of. Let’s leave the world a little bit better than how we found it. Check out our Impact Report - we’re very proud of it.

What we do

<aside> 🥥 In a nutshell, through Good-Loop, if you engage with an advert, you can unlock a free donation and choose which of the brands’ charity partners you'd like to support. So brands can do some good in the world whilst delivering better ad performance and building brand love. Genius. Don’t believe us? Read our case studies.

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Why join us?

Who are we looking for?

<aside> 🚀 At Good-Loop, we are dedicated to creating meaningful and impactful careers for individuals who are passionate about making a positive difference in the world. We believe that work should be more than just a job; it should be an opportunity to contribute to a greater cause.

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<aside> 👏🏼 As part of our team, you will have the chance to work with talented and diverse professionals who share a common goal of using technology and advertising for social good. We offer a collaborative and inclusive work environment where your ideas and contributions are valued.

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<aside> 🏋🏼‍♀️ Whether you are interested in marketing, technology, data analysis, or sales, we have a variety of career opportunities available. We provide ongoing training and development to support your professional growth and help you reach your full potential. Not forgetting, we offer really good benefits (more on that below).

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🙌 Our Culture & Values

Culture isn't team lunches or drinks in the fridge (though we do offer this!) Culture is about how we work together. It’s intentional, and the sum of our policies, behaviours and values, all of which create an experience for our colleagues and our clients. Our culture is built on the values we share and the behaviours that let us work well together every day.

Psychological safety is important to us. What do we mean by this? Check out the video below.

Building a psychologically safe workplace | Amy Edmondson | TEDxHGSE

Give A Shit

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We care deeply, we’re proud of the work we do and we give it our all.

We really do care about leaving the world a little bit better than we found it, we’re committed to doing brilliant work and we’re passionate about being the best we can possibly be.

**In practice, this means we are:**

We are not:

Have Each Other’s Backs

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We earn your trust, we tell it like it is and we lift each other up.

We’re building a team of honest, inclusive and kind people who trust and support each other. We strive to be true allies to our customers, our teammates and our communities.

**In practice, this means we are:**

We are not:

Be Impossible to Ignore

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We’re not afraid to think big, driving real change in the face of giants.

We’re always pushing to be different - to be better - than what came before. We’re a brave, ambitious and creative bunch, excited by new ideas, in an industry ripe for disruption.

**In practice, this means we are:**

We are not:

💝 Benefits & Perks

Scale-ups are hard work, and often unpredictable places with ever changing priorities. However, at Good-Loop, one thing you can rely on is a comprehensive rewards package.

<aside> 🍒 Categorised into four key areas:

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At work

Flexible Working

Focus Friday

Homeworking Allowance

Learning and Career Development

Health & Wellbeing

Annual Leave & Long Service Awards

9 Day Fortnight

Healthcare Plan (US)

Wellness Budget

Women’s Health Policy

Financial

Pension / 401K

Personal / Emergency Fund

Referral Scheme

Share Options

Rail season ticket loan

Lifestyle

Dog Friendly Offices

Cycle to Work Scheme

Volunteering / Give As You Earn

Work from Anywhere

🌱 Life at Good-Loop

We're a small but growing team of 34+ people with beautiful offices in London, Edinburgh and New York, and a shared passion to harness the massive potential of global advertising and make it an industry that we’re all proud to be a part of.

We’re a fun bunch, with a huge variety of backgrounds and interests, a sense of humour and most importantly, respect for each other’s differences.

Our Annual General Meeting is an occasion we all look forward to. A chance to get together in person, learn more about our company goals, celebrate successes and of course, have some fun. We’re still recovering from the Ceilidh in Edinburgh last summer!

But we don’t have to wait until the AGM to get together, we encourage everyone to travel to London or Edinburgh once a quarter to pop by and say hello (we’ll pay for your train travel and your accommodation).

Edinburgh Riviera

Edinburgh Riviera

Castle views

Castle views

Running club

Running club

Bowling

Bowling

Quizzing

Quizzing

We’re big fans of Edinburgh castle!

We’re big fans of Edinburgh castle!

Bagpipes appreciation

Bagpipes appreciation

AGM fun

AGM fun

Drilling holes in pumpkins #halloweenfun

Drilling holes in pumpkins #halloweenfun

Amy even makes litter picking look fun…

Amy even makes litter picking look fun…

Tife’s leaving do (she’s off doing a Masters in Canada)

Tife’s leaving do (she’s off doing a Masters in Canada)

Festive knitwear galore!

Festive knitwear galore!

Any excuse for cake!

Any excuse for cake!